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The Corporate Battle For CNN Highlights The Extent to Which Dysfunctional American Media Truly Is.

Late Thursday, while unconfirmed reports spread about the Brown University gunman, the network's Kaitlan Collins took to social media, noting the confusion and pointing viewers to her channel's 9pm newscast.

Even though the network is hardly a flawless news source, her statement rang true for a lot of people. It is one of the broadcasters where you can find fact-based and largely reliable reporting – notably during fast-moving events such as the one unfolding close to a New Hampshire storage facility.

An Uncertain Position During a Corporate Battle

But CNN, now four and a half decades old, finds itself in a uncertain state as two giant media conglomerates battle over ownership of its parent company, Warner Bros Discovery.

No matter the result, the future of CNN has turned into a high-stakes game of mergers and acquisitions, not as a question of what benefits the information-seeking public.

“This represents another instance of the deep structural problems with roots in many years of regulatory actions,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a professor of media policy at the Pennsylvania University.

The speculation about the future owner of Warner Bros Discovery – could it be Netflix or Paramount Skydance? – misses a larger point.

“It is often framed as a financial tale with powerful individuals as the protagonists, but there is hardly any discussion of the public interest,” Pickard added.

The Complicating Factor: Donald Trump

This situation is made more complex by Donald Trump’s opinions about a network he has frequently denounced as perhaps his primary “fake news” antagonist.

Recall the cries of “CNN sucks!” at his rallies, his team's disciplinary withdrawal of reporter Jim Acosta’s press credentials, or his clashes with Collins in White House briefings.

Trump now asserts that CNN needs new ownership. This can be interpreted as ownership that will insulate him from negative coverage and examination. That is part of why he seems to favor Paramount Skydance, which has made a hostile bid.

Trump has reason to prefer that suitor more. For one thing, it is led by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.

Paramount, parent of CBS News, also recently installed the conservative Bari Weiss, noted for her “anti-woke” beliefs, as the editor-in-chief of that storied news network.

A Possibility of More Instability

Notably, if Netflix is successful, CNN and other cable outlets would first be carved out into a separate entity. This might be a welcome development to many at the network, but it’s hardly a guarantee of stability. That arrangement could pave the way for CNN for a future sale. It never ends.

According to Timothy Wu, a lot of this is illegal, anyway. The well-known analyst of big tech’s dominance recently argued that anti-trust laws should prohibit both deals.

“Each proposed deal would be bad for the country, and both should be contested by the government,” Wu stated.

The Core Issue and a Way Ahead

Whatever happens with this particular battle, the larger issue endures.

“What we have now is a very system hostile to democracy, but we ought not succumb to the belief that change is impossible,” Pickard said. Regulatory choices – from the 1930s and 1940s – helped to create this profit-obsessed monster, and different policy decisions can address it.

Is this likely in an era where the Federal Communications Commission chair won’t even affirm that the agency is independent? Reform is highly improbable now, but that doesn’t mean it will be impossible forever.

Measures that bolster independent news organizations, reinforce local journalism, finance public media, and prevent the consolidation of media power in very few hands are achievable – they are vital for a functioning democracy.

Regarding media ownership, bigger isn’t better. And news organizations such as CNN cannot be pieces in the latest merger game.

Written by

Jean Juarez

A software engineer and tech writer passionate about emerging technologies and digital transformation.

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