"A family located in north London wants to find an extraordinary and experienced tutor to support their most junior child on his initial journey to growing into an British gentleman."
Upon seeing this listing, you might easily miss the phrase "first-steps" as simple a turn of phrase.
Yet, it might be the crucial element of this distinctive job advert, as it aims to hire a mentor for a one-year-old.
Hundreds of submissions have already been sent in since the unnamed family posted their search for the highly paid tutor, who has to be "a uniquely qualified person".
Over the last few weeks, the advert has attracted interest across the press, with many questioning why?
Forward-Thinking Method
The CEO, head and founder of Tutors International, which is assisting the family in their quest, said that despite initial scepticism, he considered the idea "forward-looking", and "innovative".
When he consulted the family, he noted they understood the atypical aspect of their demand, and how immature their son is.
But, they stated that they "preferred not to postpone any longer" to get a tutor, as they had postponed until their older child was five, and by that point "cultural bias had already set in".
What exactly does the family refer to by "cultural bias"?
It's "all-encompassing", the expert answered. "The manner you eat, how you speak".
He stated the older sibling had absorbed "very nuanced, non-verbal cues" from the family, and had adopted their cultural habits. The family explained to Adam they wished to avoid this pattern to happen again with their younger child.
The plan: To hire a English tutor, who must speak with RP, to shape the baby from day one.
Osmotic Learning
"A great deal of the learning at the beginning here is rather absorbed naturally," explained the expert.
It's through this subtle influence that the family are expecting the child will adopt the UK customs they wish to instil.
Adam said the tutor must be somebody who attended "the right kinds of schools – comparable categories of schools as the family aspire to send their son to".
"The educator simply needs to be the suitable individual, they'll be carrying out things they don't even know they're doing, just naturally," he commented.
Expense Not a Factor
The family explained to the expert the selected educator should preferably also have knowledge of or interest in horse riding, alpine skiing, creative fields and instrumental training so as to shape the child in a broad spectrum of hobbies.
More than that though, he said the family desired the tutor to sign up the child on a variety of classes so the child would be "equestrian training and starting an tool by the time they are around three years old".
In the family's view, helping their son become a "UK sophisticate" will lead to accomplishment and open doors.
"Taking into account the advantages and disadvantages of that, because it's definitely a class statement," he adds.
But, despite all this guidance in "Britishness", would the child adopt alleged cultural leaning from the international family he is raised by in any case?
"Certainly", replied Adam. "They realize this might not succeed, but they've just taken the attitude of, 'let's give it a go and we'll proceed as quickly as we can', because the expense of it is not relevant," he stated.
Impractical
There are some in the education sector who share similar concerns.
Peter Cui, head and founder of an educational organization, who provides individual instructors, stated that "the development of becoming bicultural, or actually, becoming oneself, is something that must be lived into, not engineered."
The expert noted that he had emigrated from China to the Britain at the time of seven, and had been brought up understanding and practicing dual heritages. He went on to be educated at a prestigious UK institution.
"The idea that one individual can serve as a representation of Britishness, a person who can somehow transplant the qualities of a British gentleman onto a one-year-old child, appears naive and unfeasible," he commented.
"In my experience, engaging a typically English tutor from early childhood will will not automatically achieve the result they hope for.
"I wasn't provided with that kind of mentor, and nevertheless I have been fortunate enough to live several of the situations they aspire for their son."
He stated: "The reality is, personal identity cannot be imposed from the outside; it must be embraced, and it must originate internally."
Buying Britishness
Of course, English culture is something the CEO believes can be educated – and commercialized.
"In my view the situation that the global community views us in this regard is something that we should be cherishing|valuing|appreciating
